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This web page natekinnison.com has the following in the site, "Do you have kids in Norfolk Public Schools? Where did you go to school? What professional associations are you part of? Are you already involved in Norfolk Public Schools? What if I dont have kids in the schools? Why does this election matter to a local business owner? Where does most of the money in a school system go? What does a school board do? What does a superintendent do? What are the Wards? Nate Kinnison for Norfolk School Board." We saw that the webpage also stated " Do you have kids in Norfolk Public Schools? What are the Wards?." The header had Wedding photographer as the highest ranking optimized keyword. It is followed by virginia weddings, norfolk weddings, and hampton roads wedding which isn't as ranked as highly as Wedding photographer. The next words natekinnison.com used was Virginia Beach weddings. Charlottesville Weddings was included but might not be understood by web engines.